Direct booking insights from real operators
Practical thinking on direct bookings, repeat guests and the economics of running an accommodation business — written by the operators who built PrimePlaces.ai.
A dollar saved on commission beats two dollars of new bookings
Most operators measure commission against revenue. Measured against profit, it looks very different. Here is a full worked example of a debt-free six-apartment business — and why the commission on bookings you already have is worth more than twice its weight in new ones.
Read the article → Revenue StrategyAre you paying the highest commission when demand is at its peak?
Every market has them — the periods when demand reliably outstrips supply and guests book months ahead. The property would likely sell out anyway. So why do those nights carry the biggest commission of the year?
Read the article → Direct BookingsIt started with a simple question: “How can we book with you?”
Over the years, returning guests would contact us directly, ready to book. They’d already found us. They already trusted us. What we lacked was a simple way to let them book — and that’s where PrimePlaces.ai began.
Read the article →Give your returning guests a way back to you
PrimePlaces.ai builds your own direct booking website — import your existing listings, connect your payments and keep the relationship (and the margin) on repeat stays.